With all the speculation surrounding the EU’s Directive on Online Privacy it’s easy to lose perspective about getting compliant and forget that all we are being asked to do is talk to consumers about what we do, how we do it and why.
It is the manner in which we ask permission to continue using cookies and other tracking technology that is up for discussion. No one is suggesting there is a one-size-fits-all solution. The onus is clearly on the website owner to become more transparent.
